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Consumers now click on “Call” buttons from search ads and landing pages by the billions. To stay competitive, marketers must change their desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for call conversions.

Use this new playbook from DialogTech to get started. Learn proven strategies to drive calls and revenue from paid search, including:

  • How to take advantage of AdWords and Bing ad formats for click-to-call
  • Targeting and bidding options to drive call conversions
  • The key data around phone calls you must capture to prove and optimize performance
  • Ways marketers are controlling the in-call experience to convert more callers to sales

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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dialogtech_logoDialogTech, formerly known as Ifbyphone, is the market leader in call analytics and automation. Thanks to smartphones, consumers are calling businesses to engage in conversation at record rates throughout every stage of the customer journey. DialogTech provides marketing, sales, and support professionals with a single platform that enables transparency and control over every conversation, so companies can optimize lead generation, acquire new business faster, and increase customer loyalty. www.dialogtech.com