Forrester - The State Of Retailing Online 2013: Marketing And Merchandising
Forrester partnered with Shop.org for its annual report of eCommerce benchmarks, gathered from a survey of retailers that sell online. This white paper addresses marketing priorities, spend levels in areas such as paid search and email, and the impact of smartphones and tablets on interactive marketing spend, as well as site merchandising priorities. While retailers now see significant traffic through mobile devices, traditional marketing tactics such as search and email continue to dominate the interactive marketing mix for retailers.
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