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In today’s business arena, traditional measurements of success no longer hold up. And the reasons are digital – the devices customers use in their lives, the channels they take to purchase, their engagement with disruptive competitors.

The challenge is clear: the game is no longer the same. And winning it requires developing a different set of strengths, not just a crash diet of apps and tactics.

Forrester explains the urgency of this challenge in-depth in their recent report, The Digital Business Imperative. In it, you’ll learn:
  • How more traditional industries are becoming driven by digital
  • Three ways your strategy needs to embrace the digital reality
  • The technology requirements to adapt to changing expectations
  • And much more. 

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoAcquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed. www.acquia.com

The digital playing field has changed.
Do you have the endurance to keep up?