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The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords.

This white paper from Adthena outlines how current analytical techniques such as comparative Venn diagrams are limited in refining keyword data, and presents a novel methodology for keyword gap analysis through combination and analysis of multiple competitive keyword sets. This method utilizes the UpSet data visualization model to discover insights, and unearth new keyword opportunities.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoAdthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world’s largest advertisers through its patented “Whole Market View” technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.