The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords.
This white paper from Adthena outlines how current analytical techniques such as comparative Venn diagrams are limited in refining keyword data, and presents a novel methodology for keyword gap analysis through combination and analysis of multiple competitive keyword sets. This method utilizes the UpSet data visualization model to discover insights, and unearth new keyword opportunities.
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
Download your copy of this informative guide to learn:
- Understanding the role of mobile ad exchanges
- How to leverage the popularity of mobile devices
- 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
Adthena is a search intelligence platform that provides competitive analysis, strategic insights, and a team of experts to help brands, marketers, and agencies dominate their competitive landscapes.
