An examination of paid search performance in US and UK retail markets.
This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon's paid search adspend is the driving force behind the e-commerce giant's continued market growth, with the scale and impact of their paid search investments eclipsing that of even their closest rivals.
Featured in this report:
- What is Amazon's share of adspend in US/UK markets?
- How much clickshare does this win them?
- What are the three key factors which contribute to Amazon's dominant search performance?
- How much of an advantage does brand awareness and loyalty give them in established markets?
- What are the tactics and strategies retailers can use to fight back?
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
Download your copy of this informative guide to learn:
- Understanding the role of mobile ad exchanges
- How to leverage the popularity of mobile devices
- 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
Adthena is a search intelligence platform that provides competitive analysis, strategic insights, and a team of experts to help brands, marketers, and agencies dominate their competitive landscapes.
